Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Bayan, Richard

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
160
Parution
mars 2006
Format
Livre broché
Langue
Anglais
Dimensions
221 × 218 × 7 cm
EAN
9780071467858
  • Résumé

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
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