Why Customers Do What They Do: Who They are, Why They Buy and How You Can Anticipate Their Every Move

Cohen, Marshal

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
240
Parution
novembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
236 × 160 × 22 cm
EAN
9780071460361
  • Résumé

Delivers a branding and sales strategy that speaks the customer's language. This title gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of consumer. It identifies the trends that impact various businesses and drive consumers behavior.
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