Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

Stinnett, Bill

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
288
Parution
novembre 2004
Format
Livre broché
Langue
Anglais
Dimensions
223 × 215 × 17 cm
EAN
9780071441889
  • Résumé

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
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