Strategic Partnering Handbook, The: The Practitioners' Guide to Partnerships and Alliances

Collectif

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
350
Parution
décembre 2003
Format
Cartonné
Langue
Anglais
Dimensions
246 × 186 × 25 cm
EAN
9780074713266
  • Résumé

Guides in creating successful partnerships and alliances both within and across borders. This book features strategies coupled with case studies and examples. It argues that for businesses to grow and achieve competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.
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