Seven Keys to Managing Strategic Accounts, The

Reese, Samuel Sherman, Sallie Sperry, Joseph

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
256
Parution
mai 2003
Format
Cartonné
Langue
Anglais
Dimensions
235 × 162 × 21 cm
EAN
9780071417525
  • Résumé

Contains top-to-bottom techniques for keeping customers happy. This book offers practices and examples of how to manage key interactions and relationships using strategic accounts for greater loyalty, higher profitability, and consistent competitive advantage.
Bio de l'auteur
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