Professional's Guide to Financial Services Marketing, The: Bite-sized Insights for Creating Effective Approaches

Nagdeman, Jay

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Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
mai 2009
Format
Cartonné
Langue
Anglais
Dimensions
235 × 162 × 27 cm
EAN
9780470410790
  • Résumé

Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.
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