Orange Code, The: How ING Direct Succeeded by Being a Rebel with a Cause

Kuhlmann, Arkadi Philp, Bruce

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
novembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
235 × 160 × 23 cm
EAN
9780470287231
  • Résumé

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
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