Essential Persona Lifecycle: Your Guide to Building and Using Personas, The

Pruitt, John Adlin, Tamara

Ouvrage indisponible

Éditeur
Morgan Kaufmann Publishers In
Pages
240
Parution
mai 2010
Format
Livre broché
Langue
Anglais
Dimensions
276 × 211 × 13 cm
EAN
9780123814180
  • Résumé

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. This guide helps to build and use personas - from planning, creating, and launching.
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