Brand Bubble, The: The Looming Crisis in Brand Value and How to Avoid it

Gerzema, John Lebar, Edward

Ouvrage indisponible

Éditeur
Jossey Bass Wiley
Pages
272
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
234 × 159 × 23 cm
EAN
9780470183878
  • Résumé

Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.
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