Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Holtz, Shel Havens, John C.

Ouvrage indisponible

Jossey Bass Wiley
novembre 2008
236 × 163 × 27 cm
  • Résumé

Terms such as "new media" and "social media" have become part of the vernacular for conducting business in the technology-centric landscape of the 21st century. Along with these new dimensions for conducting one's self and one's business online, the concept of transparency has taken centre-stage.
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