Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Holtz, Shel Havens, John C.

Ouvrage indisponible

Éditeur
Jossey Bass Wiley
Pages
320
Parution
novembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
236 × 163 × 27 cm
EAN
9780470293706
  • Résumé

Terms such as "new media" and "social media" have become part of the vernacular for conducting business in the technology-centric landscape of the 21st century. Along with these new dimensions for conducting one's self and one's business online, the concept of transparency has taken centre-stage.
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