Successful Marketing Plan, The: A Disciplined and Comprehensive Approach

Hiebing, Roman G. Cooper, Scott W. Hiebing Jr, Roman

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
576
Parution
juin 2003
Format
Livre broché
Langue
Anglais
Dimensions
276 × 215 × 29 cm
EAN
9780071395212
  • Résumé

Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
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