Strategic Market Relationships: From Strategy to Implementation

Donaldson, Bill O'Toole, Tom

Ouvrage indisponible

John Wiley & Sons Ltd
avril 2007
Livre broché
234 × 188 × 16 cm
  • Résumé

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
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