Strategic Market Relationships: From Strategy to Implementation

Donaldson, Bill O'Toole, Tom

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
avril 2007
Format
Livre broché
Langue
Anglais
Dimensions
234 × 188 × 16 cm
EAN
9780470028803
  • Résumé

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life Webb, Caroline (University of Newcastle, Australia) CHF 31.90
Wisdom from Rich Dad, Poor Dad Kiyosaki, Robert CHF 7.80
Hooked: How to Build Habit-Forming Products Eyal, Nir (Associate Professor of Global Health and Social Medicine (Medical Ethics) at the Harvard Medical School, co-e
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 49.90
Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days Knapp, John Knapp, Jake Zeratsky, John Kowitz, Braden CHF 25.90
Retour en haut de page