Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program

Hughes, Arthur Middleton

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
608
Parution
janvier 2012
Format
Cartonné
Langue
Anglais
Dimensions
241 × 157 × 45 cm
EAN
9780071773485
  • Résumé

Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever
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