Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program

Hughes, Arthur M.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
388
Parution
octobre 2005
Format
Cartonné
Langue
Anglais
Dimensions
236 × 160 × 34 cm
EAN
9780071457507
  • Résumé

Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.
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