Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Fleisher, Craig S. Bensoussan, Babette

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
457
Parution
mars 2002
Format
Livre broché
Langue
Anglais
Dimensions
253 × 202 × 28 cm
EAN
9780130888525
  • Résumé

Examining the wide spectrum of techniques involved in analyzing business and competitive data, this text includes information on environmental analysis, industry analysis, competitor analysis, and temporaral analysis models. It is written for undergraduate students on strategic management courses.
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