Story Factor, The: Inspiration, Influence and Persuasion Through the Art of Storytelling

Simmons, Annette

Ouvrage indisponible

Éditeur
Basic Books
Pages
320
Parution
avril 2006
Format
Livre broché
Langue
Anglais
Dimensions
210 × 136 × 21 cm
EAN
9780465078073
  • Résumé

How the age-old art of storytelling can transform the way we communicate - and the way we do business? From 'who I am' to 'I-know-what-you're-thinking', the author identifies the six stories you need to know how to tell and demonstrates how they can be applied. He reminds us that the oldest tool of influence is also the most powerful.
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