Service Management and Marketing: Customer Management in Service Competition

Gronroos, Christian

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
496
Parution
janvier 2007
Format
Livre broché
Langue
Anglais
Dimensions
234 × 189 × 22 cm
EAN
9780470028629
  • Résumé

"Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most original and able thinkers. " --Philip Kotler, S.C.
Bio de l'auteur
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