Service Innovation: How to Go from Customer Needs to Breakthrough Services

Bettencourt, Lance

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
304
Parution
juillet 2010
Format
Cartonné
Langue
Anglais
Dimensions
236 × 162 × 23 cm
EAN
9780071713009
  • Résumé

Provides the framework to design services that unlock growth opportunities for every business. This book offers instructions on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service. It also offers guidance on staying focused on the 'fuzzy front end' of service innovation.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 48.50
Hooked: How to Build Habit-Forming Products Eyal, Nir (Associate Professor of Global Health and Social Medicine (Medical Ethics) at the Harvard Medical School, co-e
Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days Knapp, John Knapp, Jake Zeratsky, John Kowitz, Braden CHF 25.90
How to Have a Good Day Webb, Caroline CHF 16.50
Retour en haut de page