Scenarios in Marketing: From Vision to Decision

Ringland, Gill G. Young, Laurie Curry, Andrew Young, David Westall, Tim

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
244
Parution
septembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
230 × 158 × 20 cm
EAN
9780470032725
  • Résumé

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
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