Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Rackham, Neil DeVincentis, John

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
308
Parution
mars 1999
Format
Cartonné
Langue
Anglais
Dimensions
236 × 154 × 30 cm
EAN
9780071342537
  • Résumé

Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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