Rethinking Sales Management: A Strategic Guide for Practitioners

Rogers, Beth

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Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
juin 2007
Format
Cartonné
Langue
Anglais
Dimensions
237 × 162 × 24 cm
EAN
9780470513057
  • Résumé

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources.
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