Public Relations Writing: The Essentials of Style and Format

Bivins, Thomas

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Éditeur
McGraw Hill Higher Education
Parution
août 2007
Format
Livre broché
Langue
Anglais
Dimensions
228 × 177 × 12 cm
EAN
9780071101837
  • Résumé

Provides students with the useful skills for developing and writing public relations materials, covering various areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts.
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