Prove it Before You Promote it: How to Take the Guesswork Out of Marketing

Cuno, Steve

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
novembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
223 × 155 × 23 cm
EAN
9780470381182
  • Résumé

How a scientific approach to marketing consistently beats gut intuition Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions.
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