Preface to Marketing Management

Peter, J.Paul Donnelly Jr., James H.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
288
Parution
novembre 2007
Format
Livre broché
Langue
Anglais
Dimensions
251 × 210 × 10 cm
EAN
9780073380964
  • Résumé

Offers an overview for critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also intends to help in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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