Positioning: The Battle for Your Mind

Ries, Al Trout, Jack

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
224
Parution
janvier 2001
Format
Livre broché
Langue
Anglais
Dimensions
203 × 137 × 15 cm
EAN
9780071373586
  • Résumé

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
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