New Strategic Thinking, The: Pure and Simple

Robert, Michel

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
352
Parution
septembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
236 × 154 × 20 cm
EAN
9780071462242
  • Résumé

Presents rules for developing business strategies. This book unveils methodology to plan and implement corporate strategies. It shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
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