New Product Development For Dummies

Karol, Robin Nelson, Beebe

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
mai 2007
Format
Livre broché
Langue
Anglais
Dimensions
232 × 187 × 20 cm
EAN
9780470117705
  • Résumé

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
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