Naming Rights

Burton, T.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
août 2008
Format
Cartonné
Langue
Anglais
Dimensions
232 × 164 × 23 cm
EAN
9780470230633
  • Résumé

This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
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