Must-Have: The Hidden Instincts Behind Everything We Buy

Miller, Geoffrey

Ouvrage indisponible

Éditeur
Vintage
Pages
384
Parution
août 2010
Format
Livre broché
Langue
Anglais
Dimensions
198 × 129 × 24 cm
EAN
9780099437925
  • Résumé

What do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live? This book takes us through the wonderlands of marketing and media to explore the hidden instincts behind our choices.
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