Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
240
Parution
juillet 2007
Format
Cartonné
Langue
Anglais
Dimensions
236 × 163 × 23 cm
EAN
9780470124178
  • Résumé

Consumers are using technology to grab power from companies, the media, and the government. This book outlines how institutions can survive and win in this chaotic world, and lays out the revised rules of engagement. It includes recommendations to help brand builders manage the complexity of social interaction in a digital age.
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