Marketing Island Destinations: Concepts and Cases

Collectif

Ouvrage indisponible

Éditeur
Elsevier Science Publishing Co Inc
Pages
186
Parution
juillet 2010
Format
Cartonné
Langue
Anglais
Dimensions
229 × 152 × 14 cm
EAN
9780123849090
  • Résumé

Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
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