Marketing Game!, The

Mason, Charlotte H. Perreault Jr., William D.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Parution
août 2001
Format
Media mélangé
Langue
Anglais
Dimensions
254 × 203 × 10 cm
EAN
9780071150460
  • Résumé

Applicable for various areas of Marketing and levels, this title is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. The instructor can also decide the level of complexity by selecting the number of decision areas a student is forced to consider.
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