Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

Burkitt, Hugh Zealley, John

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
388
Parution
novembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
233 × 162 × 27 cm
EAN
9780470060278
  • Résumé

Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded.
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