Managing Innovation: Integrating Technological, Market and Organizational Change

Tidd, Joe Bessant, John Pavitt, Keith

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
600
Parution
mars 2005
Format
Livre broché
Langue
Anglais
Dimensions
246 × 172 × 28 cm
EAN
9780470093269
  • Résumé

Provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. It aims to integrate the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations.
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