Leading Through Relationship Marketing: How Winning Organizations Leverage Stakeholder Relationships to Improve Business Performance

Batterley, Richard

Ouvrage indisponible

McGraw-Hill Professional
septembre 2003
Livre broché
224 × 151 × 17 cm
  • Résumé

Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses.
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