Kellogg on Advertising and Media

Collectif

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
304
Parution
mai 2008
Format
Cartonné
Langue
Anglais
Dimensions
238 × 163 × 26 cm
EAN
9780470119860
  • Résumé

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Why Nations Fail: The Origins of Power, Prosperity and Poverty Acemoglu, Daron Robinson, James A. CHF 17.80
Think and Grow Rich Hill, Napoleon CHF 11.00
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 48.50
Retour en haut de page