iProperty: Profiting from Ideas in an Age of Global Innovation

Barrett, William Price, Christopher Hunt, Thomas

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
février 2008
Format
Cartonné
Langue
Anglais
Dimensions
259 × 190 × 24 cm
EAN
9780470171790
  • Résumé

In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.
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