Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

Deschamps, Jean-Philippe

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
456
Parution
avril 2008
Format
Cartonné
Langue
Anglais
Dimensions
234 × 163 × 31 cm
EAN
9780470515242
  • Résumé

Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.
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