Global Marketing: Contemporary Theory, Practice, and Cases

Alon, Ilan Jaffe, Eugene D.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
448
Parution
mai 2012
Format
Livre broché
Langue
Anglais
Dimensions
251 × 241 × 25 cm
EAN
9780071318204
  • Résumé

Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Think Big: Make it Happen in Business and Life Trump, Donald Zanker, Bill CHF 17.90
Think and Grow Rich Hill, Napoleon CHF 11.00
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 49.90
Retour en haut de page