Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Gupta, Anil K. Wang, Haiyan

Ouvrage indisponible

Éditeur
Jossey Bass Wiley
Pages
272
Parution
mars 2009
Format
Cartonné
Langue
Anglais
Dimensions
235 × 160 × 25 cm
EAN
9780470284247
  • Résumé

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population.
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