Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines

Wirtz, Jochen Heracleous, Loizos Pangarkar, Nitin

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
248
Parution
février 2006
Format
Cartonné
Langue
Anglais
Dimensions
350 × 600 × 230 cm
EAN
9780071249645
  • Résumé

Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
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