Essentials of Marketing

Perreault Jr., William D. Cannon, Joseph P. McCarthy, E. Jerome

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
736
Parution
novembre 2009
Format
Cartonné
Langue
Anglais
Dimensions
274 × 215 × 22 cm
EAN
9780073404813
  • Résumé

Focuses on marketing and marketing strategy planning. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. It includes a variety of examples, explanations, frameworks, classification systems, cases, and 'how-to-do-it' techniques that relate to our overall framework for marketing strategy planning.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page