ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Smith, Anthony F. Hollihan, Keith

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
232
Parution
septembre 2009
Format
Cartonné
Langue
Anglais
Dimensions
231 × 161 × 24 cm
EAN
9780470542118
  • Résumé

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
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