Entrepreneurship: A Small Business Approach

Bamford, Charles E. Bruton, Garry D.

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Éditeur
McGraw Hill Higher Education
Pages
368
Parution
mars 2010
Format
Livre broché
Langue
Anglais
Dimensions
274 × 215 × 15 cm
EAN
9780073403113
  • Résumé

Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, start, and manage a small business.
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