Dynamics of Mass Communication: Media in Transition

Dominick, Joseph R.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
512
Parution
avril 2010
Format
Livre broché
Langue
Anglais
Dimensions
274 × 215 × 17 cm
EAN
9780073378886
  • Résumé

Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world.
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