Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

Bogner, William C.

Ouvrage indisponible

Éditeur
Pergamon Press
Pages
208
Parution
juin 1996
Format
Cartonné
Langue
Anglais
Dimensions
234 × 156 × 14 cm
EAN
9780080425597
  • Résumé

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.
Bio de l'auteur
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