Dream Society, The: How the Coming Shift from Information to Imagination Will Transform Your Business

Jensen, Rolf

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
256
Parution
octobre 2001
Format
Livre broché
Langue
Anglais
Dimensions
228 × 155 × 15 cm
EAN
9780071379687
  • Résumé

Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. This title details the ways in which dream society trades on the world of human potential and dreams.
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