Disney Way, The: Harnessing the Management Secrets of Disney in Your Company

Capodagli, Bill Jackson, Lynn

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
256
Parution
novembre 2006
Format
Livre broché
Langue
Anglais
Dimensions
230 × 153 × 17 cm
EAN
9780071478151
  • Résumé

Shows how to apply Walt Disney's principles of Dream, Believe, Dare, Do, in companies for unprecedented growth and profits. This book analyzes how Mike Eisner "lost the pixie dust" and how Disney's CEO, Bob Iger, has reawakened that "sleeping princess of a company" by using Walt's legend as his compass.
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