Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Graham, Judy

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
150
Parution
juin 2009
Format
Livre broché
Langue
Anglais
Dimensions
273 × 218 × 9 cm
EAN
9780136027164
  • Résumé

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
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