Critical Marketing: Issues in Contemporary Marketing

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Éditeur
John Wiley & Sons Ltd
Pages
414
Parution
mars 2008
Format
Cartonné
Langue
Anglais
Dimensions
252 × 178 × 29 cm
EAN
9780470512005
  • Résumé

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
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